A VR activation is a marketing or engagement initiative that uses virtual reality (VR) technology to create an immersive, interactive experience for users. The goal of VR activations is to engage participants in a memorable way by transporting them into a virtual environment where they can interact with products, services, or content. These activations are often used at events, trade shows, product launches, or promotional campaigns to enhance audience engagement and create a strong emotional connection with a brand or message.